I had walked into the Bare Escentuals location at Destiny USA in December of 2011. I was speaking to one of the attendants and was asking about a more natural and gentle cleansing solution for my sensitive skin. My issue was that some cleansers tended to be harsh to my skin and would become dry when irritated from the ingredients of those cleansers. About a week after I started using this purifying facial cleanser, I could feel the difference. This cleanser was kind to my skin. It's safe to say that I haven't turned back and used another. This is my second on-going year and I've only purchased two bottles, within this time frame. It's long lasting and works wonders. I would definitely recommend this product!