I have several colors and when I don't have time to blend an create look with my powders I might use one of these if it is not for work. I use a wide flat edge brush and just put a little only lid then blend it out. Intense color so unless that's the look you are going for a little goes a long ways. I love electric but this is very intense so I use only a tiny bit and may use a powder to tone it down.
Cons: doesn't does come in compact with brush included
I have the posey pink. Generally I use only powder products from BE and even prefer the loose powder products. I tried this for winter when skin is dry. This is a very nice pink - not too pale and not too bright. I used a mini brush for application. I don't believe in sticking fingers into products because of the bacteria that can be introduced. I use a little pale pink radiance over it to "set". It also looks great alone with the tinted gel cream for "no make up" days if you like that product (I'm not sure yet). I may get another color in this blush.